ARTICLE IN TIMES OF INDIA

Here’s to a décor brand that adds utility to art

Conceptualised with an aim to redefine home décor and office interiors, Nivrons, a popular designer brand, opened its first outlet at Jubilee Hills on Monday. Inaugurated by Pinki Reddy, the brand is known for creating collections that are aesthetic in nature yet serve the purpose of utility keeping their visual quotient intact. The brand’s ‘functional art’ comprises of exquisitely-crafted imaginative creations that are meant for utilitarian purposes.
A brainchild of Niveditha Reddy, every artifact at Nivrons is steeped in unmatched class and inherent grace. Crafted with a lot of thought, the bespoke handcrafted pieces are a sight to behold and they will add a unique charm to any décor. The brand has strict policies against use of animal products and imported ingredients in their collections. Its collections focus on the country’s indigenous art forms and strives to help the exceptionallytalented craftsmen of India.
For instance, the Ramayana writing desk is created with the thought of preserving Indian ancient culture. The table captures the story of Sita and Ram’s wedding and invokes a sense of serene divinity. There are also other pieces such as the ‘Cartwheel Library’, ‘Phone Clock’ and the ‘3 D Indian bride Lady’ that are high on functionality quotient and will keep patrons enchanted with their exemplary beauty!
Buyers now can take a pick from the brand’s exquisite collections at the store in the city.
Contact: Nivrons Designer Homes, Plot No 65/A, Road No 14, Film Nagar, Tarakarama Nagar, Jubiliee Hills; For details, call: 9494420396

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